News & Updates
The latest from URDU - product launches, partnership announcements, and brand stories from Hong Kong's premier art toy studio.
Fukuheya Series 2 — Now Available
The second chapter of URDU's most beloved original character series has arrived with six new Fukuheya companions.
URDU x Disney - Wisher Series Expands to 8 Characters
Mickey, Minnie, Stitch, and five new companions join the Wisher universe in the most ambitious Disney collaboration to date.
Action Softoy - Brown x URDU Limited Run
The Action Softoy series returns with Brown in a new colourway, produced as a limited global release.
URDU at Hong Kong Ani-Com & Games 2025
Catch URDU at Booth C-12 with show-only drops, artist signings, and first looks at upcoming collections.
Sofufu x Care Bears - Paws Series 2 Revealed
The Care Bears key chain series grows with new characters, softer colourways, and a secret chase figure.
Lion Emperor Legacy - A New Collector Tier for URDU
URDU introduces a premium collector tier with hand-numbered resin sculptures and certificates of authenticity.
BBluga Blind Box - Six New Characters Drop
URDU's signature BBluga series returns with a full-series refresh and a new chase character.
URDU Reaches 31 Products Across 16 Collections
URDU closes its fourth year with a wider product archive and partnerships spanning Disney, LINE FRIENDS, Care Bears, and Nickelodeon.
Mystery Ball x Peanuts - Series 1 Sells Out in 48 Hours
The inaugural URDU x Peanuts Mystery Ball blind box sold out across all channels within 48 hours of launch.
URDU Pop-Up at K11 Musea - Recap
The three-day holiday pop-up welcomed collectors for exclusive colourways, community moments, and new collection previews.